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October 5, 2011 / bonniesavage

Momentum Energy Campaign

I recently shot this ad to align with a TVC. It was a really fun job to work on with the guys at Melbourne agency Twenty20

We shot it in a lovely old boat builder’s shed in Williamstown.

This isn’t the final artwork – it still has the Lorem Ipsum type.

Mockup of Momentum final artwork

I thought I would also post the initial brief that I received here as well.

As you can see, there’s quite a bit of deviation in the final image. I opted to have the man behind rather than in front as he was too distracting from all the action happening on the bike.

Original Brief

Twenty 20's initial brief

The challenge for me with this shoot was to get the most out of the awesome location we were in, but also not let it get too distracting from the main focus of the image. I’m really happy with the results and will be going back there to shoot some personal work.

Here’s a quick behind the scenes image.

Me on set

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